I start with a user-centric approach, first addressing what's the problem that the product is solving. Then, I go deeper into understanding the target audience, market, and pain points.

 

For this, I conduct a small interview with people of the app (if existing) or of some similar app or how they feel about the idea (if ours doesn't exist as of now). Upon gathering users' points of view, I do competitive research and comparison to understand the industry.

 

All this helps me in defining the problem statement in a crisp clear format and building empathy maps. This in turn leads to the ideation phase where using different techniques like card sorting, big picture, and close-up storyboards, I create user flows and decide on the best possible solution.

 

Design starts now with paper wireframes > followed by digital wireframes (digital wireframes step depends on the timeline of the project) > and finally Low-Fi prototype to test it with our initial set of users to understand the usability.

 

After making improvements based on feedback, I start with Hi-Fidelity designs and ultimately share it with the users, and stakeholders for review. And this is an iterative process where feedbacks come and I improve the designs after enough data collection.