Ankita Gupta — Project Portfolio

ankita.design

Resume

Hi, I’m Ankita Gupta.

I design for scale, speed, and the humans behind the screens.

I’m a curious mind driven by clarity who finds joy in untangling complexity and turning it into intuitive experiences.

Currently building intuitive B2B platforms for both customers and internal teams at Airtel.

I’m a curious mind driven by clarity who finds joy in untangling complexity and turning it into intuitive experiences.

Currently building intuitive B2B platforms for both customers and internal teams at Airtel.

Featured Work

Service Portal -

Improving MTTR by 30%

Airtel B2B Platform Design – Self-Serve Meets Proactive Support

SLA Intelligence

Operational Efficiency

One pane of glass with next-best-action, smart prioritization, and one-click FLT—fewer hand-offs, faster updates, and ~30% better MTTR.

Awarded Airtel's Dream Team Award for the project.

Astro Compatibility —

Designing Trust at Shaadi.com

Astro Compatibility —

Designing Trust at Shaadi.com

Cultural Relevance

Trust & Engagement

At Shaadi.com, I led the redesign of the Astro Compatibility experience — a feature deeply rooted in Indian matchmaking, yet underutilized due to poor visibility, low clarity, and outdated UX. Major wins being 👩 +9.3% increase in female accept rate.

JBL Post-Purchase Experience —

Designing Loyalty Beyond Checkout

JBL Post-Purchase Experience —

Designing Loyalty Beyond Checkout

Loyalty Loops

Retention Design

Reimagined the post-purchase journey for JBL to create long-term customer engagement and loyalty for a brand that sells premium, high-involvement products — but rarely re-engages users after the sale.

Swiggy Tipping –

Closing the Loop with Emotional UX

Swiggy Tipping –

Closing the Loop with Emotional UX

Emotional UX

Moment Mapping

Reimagined the tipping journey to surface gratitude at the right moments, through a more empathetic, contextual flow. From redesigned entry points to fallback prompts and emotional microcopy, the goal was to make tipping feel intentional, not mechanical.

FlyOnWheels —

Traveling like a local (Scuty Rental)

FlyOnWheels —

Traveling like a local (Scuty Rental)

UX Case Study

Airtel Thanks for Business -

Designing the B2B ecosystem

Airtel B2B Platform Design – Self-Serve Meets Proactive Support

System Design

Workflow Architecture

Redesigned Airtel’s Customer Self Serve Tool — previously siloed and inconsistent — into a unified, scalable system. I re-architected workflows, migrated 100+ screens into our design system, and streamlined experiences for faster onboarding of new products.

COMING SOON

Crafting clarity through design,

one messy file at a time.

Crafting clarity through design,

one messy file at a time.

Let’s build something thoughtful (and ship it before we redesign it again).

Let’s build something thoughtful

(and ship it before we redesign it again).

👋 If it’s a vibe check, a collab idea, or just design chaos you need tamed — say hello.

👋 If it’s a vibe check, a collab idea, or just

design chaos you need tamed — say hello.

Medium

Dribbble

Behance