I’m Ankita Gupta, a Senior Product Designer who thrives at the intersection of design, technology, and AI. Over the past several years, I’ve designed across diverse industries — from Edtech and delivery-based startups to healthcare and telecom B2B — building digital products that solve complex problems while feeling effortless for users.

I began my journey in electronics and communication engineering, but quickly found my passion in product design. Since then, I’ve honed a blend of research, analysis, aesthetics, and systems thinking, delivering experiences that balance usability with business impact.

Lately, my work has evolved to leverage AI as a design partner — using AI not just for efficiency (like research synthesis, design ops, and prototyping), but also for expanding creative possibilities. From AI-assisted wireframes and usability insights to generative design explorations and predictive UX, I integrate the best of human intuition and AI to create future-ready experiences.

What drives me is a belief that every interaction can be simpler, smarter, and more human. Whether it’s architecting complex B2B dashboards, designing consumer apps, or rethinking onboarding flows, I approach each challenge with a focus on clarity, scalability, and measurable outcomes.

Beyond work, I’m a curious traveler and storyteller — drawing inspiration from new cultures, places, and perspectives to fuel my creativity.