Crafting clarity through design,
one messy file at a time.
Let’s build something thoughtful (and ship it before we redesign it again).
Featured Work
Service Portal -
Improving MTTR by 30%
SLA Intelligence
Operational Efficiency
One pane of glass with next-best-action, smart prioritization, and one-click FLT—fewer hand-offs, faster updates, and ~30% better MTTR.
Awarded Airtel's Dream Team Award for the project.
Astro Compatibility —
Designing Trust at Shaadi.com
Cultural Relevance
Trust & Engagement
At Shaadi.com, I led the redesign of the Astro Compatibility experience — a feature deeply rooted in Indian matchmaking, yet underutilized due to poor visibility, low clarity, and outdated UX. Major wins being 👩 +9.3% increase in female accept rate.
JBL Post-Purchase Experience —
Designing Loyalty Beyond Checkout
Loyalty Loops
Retention Design
Reimagined the post-purchase journey for JBL to create long-term customer engagement and loyalty for a brand that sells premium, high-involvement products — but rarely re-engages users after the sale.
Swiggy Tipping –
Closing the Loop with Emotional UX
Emotional UX
Moment Mapping
Reimagined the tipping journey to surface gratitude at the right moments, through a more empathetic, contextual flow. From redesigned entry points to fallback prompts and emotional microcopy, the goal was to make tipping feel intentional, not mechanical.
Airtel Thanks for Business -
Designing the B2B ecosystem
System Design
Workflow Architecture
Redesigned Airtel’s Customer Self Serve Tool — previously siloed and inconsistent — into a unified, scalable system. I re-architected workflows, migrated 100+ screens into our design system, and streamlined experiences for faster onboarding of new products.
COMING SOON
FlyOnWheels —
Traveling like a local (Scuty Rental)
UX Case Study
Reimagined the post-purchase journey for JBL to create long-term customer engagement and loyalty for a brand that sells premium, high-involvement products — but rarely re-engages users after the sale.
KUKU FM —
The Onboarding teardown
GrowthX Casestudy
Analyzed KUKU FM’s onboarding through ICP mapping and heuristic evaluation to uncover friction points in discovery and engagement — then reimagined the flow with design solutions that build stronger first-time user connection and retention.
Farmtail —
Farmers to retailers
UI/UX Case Study
Researched retailer & farmer personas, mapped retail flows (happy + edge cases), defined product & search-flows, and designed screens that let small grocery owners order fresh produce directly — reducing intermediaries and improving clarity & trust.
Featured Work
Airtel B2B Platform Design – Self-Serve Meets Proactive Support
SLA Intelligence
Operational Efficiency
One pane of glass with next-best-action, smart prioritization, and one-click FLT—fewer hand-offs, faster updates, and ~30% better MTTR.
Awarded Airtel's Dream Team Award for the project.
Astro Compatibility —
Designing Trust at Shaadi.com
Cultural Relevance
Trust & Engagement
At Shaadi.com, I led the redesign of the Astro Compatibility experience — a feature deeply rooted in Indian matchmaking, yet underutilized due to poor visibility, low clarity, and outdated UX. Major wins being 👩 +9.3% increase in female accept rate.
JBL Post-Purchase Experience —
Designing Loyalty Beyond Checkout
Loyalty Loops
Retention Design
Reimagined the post-purchase journey for JBL to create long-term customer engagement and loyalty for a brand that sells premium, high-involvement products — but rarely re-engages users after the sale.
Swiggy Tipping –
Closing the Loop with Emotional UX
Emotional UX
Moment Mapping
Reimagined the tipping journey to surface gratitude at the right moments, through a more empathetic, contextual flow. From redesigned entry points to fallback prompts and emotional microcopy, the goal was to make tipping feel intentional, not mechanical.
FlyOnWheels —
Traveling like a local (Scuty Rental)
UX Case Study
Reimagined the post-purchase journey for JBL to create long-term customer engagement and loyalty for a brand that sells premium, high-involvement products — but rarely re-engages users after the sale.
Airtel B2B Platform Design – Self-Serve Meets Proactive Support
System Design
Workflow Architecture
Redesigned Airtel’s Customer Self Serve Tool — previously siloed and inconsistent — into a unified, scalable system. I re-architected workflows, migrated 100+ screens into our design system, and streamlined experiences for faster onboarding of new products.
COMING SOON
KUKU FM —
The Onboarding teardown
GrowthX Casestudy
Analyzed KUKU FM’s onboarding through ICP mapping and heuristic evaluation to uncover friction points in discovery and engagement — then reimagined the flow with design solutions that build stronger first-time user connection and retention.
Farmtail —
Farmers to retailers
UX Case Study
Researched retailer & farmer personas, mapped retail flows (happy + edge cases), defined product & search-flows, and designed screens that let small grocery owners order fresh produce directly — reducing intermediaries and improving clarity & trust.
Crafting clarity through design,
one messy file at a time.
Let’s build something thoughtful
(and ship it before we redesign it again).