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UX Reserach & Testing Concepts

UX Reserach & Testing Concepts

UX research plan

UX research plan

Participants response

Participants response

Themes

Themes

Insights & recommendations

Insights & recommendations

Reiteration of designs

Reiteration of designs

Study detail

Study detail

Introduction

Introduction

Title: Usability of FlyOnWheels

Author: Ankita Gupta, Product Designer, ankitagupta1331@gmail.com

Stakeholders: Google Prompt Project

Date: 10/June/2021

Project Background: We are creating a new app to help people easily book scooter/bike in advance for their holidays so that they can explore the city in the rawest form. We’d like to understand the specific challenges our users might face in booking, reserving, uploading documents, payment process, pick-up, and drop-off of the actual vehicle.

Research goals: To figure out the ease of how the users can complete the core tasks within the app.

Title: Usability of FlyOnWheels

Author: Ankita Gupta, Product Designer, ankitagupta1331@gmail.com

Stakeholders: Google Prompt Project

Date: 10/June/2021

Project Background: We are creating a new app to help people easily book scooter/bike in advance for their holidays so that they can explore the city in the rawest form. We’d like to understand the specific challenges our users might face in booking, reserving, uploading documents, payment process, pick-up, and drop-off of the actual vehicle.

Research goals: To figure out the ease of how the users can complete the core tasks within the app.

Research

questions

Research

questions

How long does it take for the user to book a bike?

What are the problems that he faces while booking in navigation and all?

What is the user’s reaction to being shown the actual image - the unique property?

How long does it take for the user to book a bike?

What are the problems that he faces while booking in navigation and all?

What is the user’s reaction to being shown the actual image - the unique property?

Key Performance Indicators

(KPIs)

Key Performance Indicators

(KPIs)

Time on Task

SUS

Conversion rate

Time on Task

SUS

Conversion rate

Methodology

Methodology

Moderated Usability Study

Location: India, remote (from home testing)

Date: 10-15th June 2021

Length: Each session will last about 10-15 mins, based on a list of prompts, with a SUS following the study.

Compensation: None

Moderated Usability Study

Location: India, remote (from home testing)

Date: 10-15th June 2021

Length: Each session will last about 10-15 mins, based on a list of prompts, with a SUS following the study.

Compensation: None

Participants

Participants

Working people with limited holidays who like traveling

People who have traveled 1+ times in the last six months

Age = 20 to 45

Two females, two males, one binary, and one handicapped.

Incentive: A starbucks coffee

Working people with limited holidays who like traveling

People who have traveled 1+ times in the last six months

Age = 20 to 45

Two females, two males, one binary, and one handicapped.

Incentive: A starbucks coffee

Script

Script

Intro:

Before we begin, do I have your consent to take both audio and video recordings of this interview?

I want you to know that this isn’t a test. There is no “right” answer, and none of your responses will be considered wrong.

If you have any questions, please don’t hesitate to ask.

This data is being collected to help improve a scuty/bike rental app. Your answers will help us make the app easier for people to use.


Basic Questions:

Are you working full-time/part-time?

Do you love traveling?

How many times in the past 1 year have you traveled?

How many times in the last 1 year have you booked a scooter/bike for traveling in a new city?

How do you prefer to travel by car or bike?

Where do you want to rent a bike, your location, or any specified location?


Great! If you’re ready, let’s move on to the tasks you’ll be working on.

Prompt 1: Pick a date and time to rent a bike/scooter for?

Prompt 1 follow-up: How easy or difficult was this task to complete? Is there anything you would change about the process of renting a bike?

Prompt 2: Select the vehicle

Prompt 3: Confirm booking by uploading the documents for KYC?

Prompt 3 follow-up: How easy or difficult was this task to complete? Is there anything you would change?

Prompt 4: How did you feel about this scooter/bike rental overall? What did you like and dislike about it?


SUS (System Usability Scale) Questions

I think the KYC document upload was difficult.

I found the app cumbersome to use.

I found the app was unnecessarily complex.

I felt confident using the app.

I found the entire process of booking a bike smooth.

I found the use of actual images of the vehicle that is being booked very usefully.

I felt inconsistency in the app.

I needed to learn what the app does before actually using it.

Intro:

Before we begin, do I have your consent to take both audio and video recordings of this interview?

I want you to know that this isn’t a test. There is no “right” answer, and none of your responses will be considered wrong.

If you have any questions, please don’t hesitate to ask.

This data is being collected to help improve a scuty/bike rental app. Your answers will help us make the app easier for people to use.


Basic Questions:

Are you working full-time/part-time?

Do you love traveling?

How many times in the past 1 year have you traveled?

How many times in the last 1 year have you booked a scooter/bike for traveling in a new city?

How do you prefer to travel by car or bike?

Where do you want to rent a bike, your location, or any specified location?


Great! If you’re ready, let’s move on to the tasks you’ll be working on.

Prompt 1: Pick a date and time to rent a bike/scooter for?

Prompt 1 follow-up: How easy or difficult was this task to complete? Is there anything you would change about the process of renting a bike?

Prompt 2: Select the vehicle

Prompt 3: Confirm booking by uploading the documents for KYC?

Prompt 3 follow-up: How easy or difficult was this task to complete? Is there anything you would change?

Prompt 4: How did you feel about this scooter/bike rental overall? What did you like and dislike about it?


SUS (System Usability Scale) Questions

I think the KYC document upload was difficult.

I found the app cumbersome to use.

I found the app was unnecessarily complex.

I felt confident using the app.

I found the entire process of booking a bike smooth.

I found the use of actual images of the vehicle that is being booked very usefully.

I felt inconsistency in the app.

I needed to learn what the app does before actually using it.

Participants Response

Participants Response

So, this is a critical part. During usability testing, I asked users to screen record and speak aloud what they were thinking at the time of interacting with the prototype. This will help me understand not only the flows better but also, their emotional and psychological apsect when interacting. Like; were they confused, irritated, happy, in awe, etc?

So, this is a critical part. During usability testing, I asked users to screen record and speak aloud what they were thinking at the time of interacting with the prototype. This will help me understand not only the flows better but also, their emotional and psychological apsect when interacting. Like; were they confused, irritated, happy, in awe, etc?

Click here to view the detailed response sheet - Usability study note - taking spreadsheet template

Click here to view the detailed response sheet - Usability study note - taking spreadsheet template

4

4

1

1

4 out of 5 people liked the app and were willing to use the app with some suggested changes

4 out of 5 people liked the app and were willing to use the app with some suggested changes

Themes

Themes

3

3

2

2

3 out of 5 participants want to be able to book multiple vehicles to plan their trips with friends and family.

3 out of 5 participants want to be able to book multiple vehicles to plan their trips with friends and family.

4

4

1

1

4 out of 5 people wanted an onboarding experience that is missing

4 out of 5 people wanted an onboarding experience that is missing

3

3

2

2

3 out of 5 people didn’t quite understand the need of KYC

3 out of 5 people didn’t quite understand the need of KYC

4

4

1

1

4 out of 5 people said that “Book Now” is not relevant when it comes to their needs in this domain.

4 out of 5 people said that “Book Now” is not relevant when it comes to their needs in this domain.

Insights

Insights

In general, users want to book multiple vehicles as they are planning their tours and trips with friends or family

In general, users want to book multiple vehicles as they are planning their tours and trips with friends or family

Unable to book multiple vehicles

Unable to book multiple vehicles

According to the study, most users find uploading KYC step very complex

According to the study, most users find uploading KYC step very complex

KYC is difficult to understand

KYC is difficult to understand

Most users felt a need of better messaging throughout the app and also in the beginning for them to easily get started with them.

Most users felt a need of better messaging throughout the app and also in the beginning for them to easily get started with them.

User Onboarding is missing

User Onboarding is missing

People didn’t quite relate with book now. As it wasn’t in any way related to their problem.. It was more of like a good to have feature.

People didn’t quite relate with book now. As it wasn’t in any way related to their problem.. It was more of like a good to have feature.

Book NOW and Book to Keep are confusing

Book NOW and Book to Keep are confusing

Recommendations

Recommendations

Adding the user-onboarding experience.

Adding the user-onboarding experience.

Making the flow simple -> Allowing users to book any vehicle for rent for a particular duration.

Making the flow simple -> Allowing users to book any vehicle for rent for a particular duration.

Adding the functionality to add friends and upload their documents as Airbnb does.

Adding the functionality to add friends and upload their documents as Airbnb does.

Keeping KYC as the last step just before the payment. Also adding banners to better explain the need of why this is important. Also, not calling it KYC but - Add people.. This makes more sense.

Keeping KYC as the last step just before the payment. Also adding banners to better explain the need of why this is important. Also, not calling it KYC but - Add people.. This makes more sense.

Reiteration of designs

Reiteration of designs

4G

4G

08:34

08:34

FlyOnWheels

FlyOnWheels

Hello, Ankita

Hello, Ankita

Rent Scuty for your next trip!

Rent Scuty for your next trip!

Choose city

Choose city

Select your dates

Select your dates

Popular among people

Popular among people

Honda Beat

Honda Beat

110cc

110cc

₹300/day

₹300/day

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Add KYC Documents for approval

Add KYC Documents for approval

Upload your Aadhar Card/Driving Licence for online verification

Upload your Aadhar Card/Driving Licence for online verification

Refer & Earn

Refer & Earn

Refer a friend and win ₹100 for each friend who rents with us.

Refer a friend and win ₹100 for each friend who rents with us.

fastest Scooties for rent!

fastest Scooties for rent!

Book you nearest Cyclo today

Book you nearest Cyclo today

Get started

Get started

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

FlyOnWheels

FlyOnWheels

Hello, Ankita

Hello, Ankita

Rent Scuty for your next trip!

Rent Scuty for your next trip!

Choose city

Choose city

Select your dates

Select your dates

Popular among people

Popular among people

Honda Beat

Honda Beat

110cc

110cc

₹300/day

₹300/day

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Add KYC Documents for approval

Add KYC Documents for approval

Upload your Aadhar Card/Driving Licence for online verification

Upload your Aadhar Card/Driving Licence for online verification

Refer & Earn

Refer & Earn

Refer a friend and win ₹100 for each friend who rents with us.

Refer a friend and win ₹100 for each friend who rents with us.

fastest Scooties for rent!

fastest Scooties for rent!

Book you nearest Cyclo today

Book you nearest Cyclo today

Get started

Get started

Home

Home

My Bookings

My Bookings

Profile

Profile

January 2021

January 2021

27

27

03

03

10

10

17

17

24

24

31

31

Sun

Sun

28

28

04

04

11

11

18

18

25

25

01

01

Mon

Mon

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29

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Tue

Tue

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Wed

Wed

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Thurs

Thurs

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Fri

Fri

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30

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Sat

Sat

4G

4G

08:34

08:34

FlyOnWheels

FlyOnWheels

Hello, Ankita

Hello, Ankita

Rent Scuty for your next trip!

Rent Scuty for your next trip!

Choose city

Choose city

29 Jan - 31 Jan, 21

29 Jan - 31 Jan, 21

Popular among people

Popular among people

Honda Beat

Honda Beat

110cc

110cc

₹300/day

₹300/day

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Honda Vario

Honda Vario

125cc

125cc

95K/hari

95K/hari

Refer & Earn

Refer & Earn

Refer a friend and win a free ride in GOA with us.

Refer a friend and win a free ride in GOA with us.

fastest Scooties for rent!

fastest Scooties for rent!

Book you nearest Cyclo today

Book you nearest Cyclo today

Get started

Get started

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Date and city

Date and city

filter

filter

filter

filter

filter

filter

filter

filter

Available bikes based on selected dates

Available bikes based on selected dates

Honda Beat 2018

Honda Beat 2018

₹300/day

₹300/day

110cc

110cc

ADD TO CART

ADD TO CART

Honda Beat 2018

Honda Beat 2018

₹400/day

₹400/day

110cc

110cc

1

1

Honda Beat 2018

Honda Beat 2018

₹300/day

₹300/day

110cc

110cc

ADD TO CART

ADD TO CART

Honda Beat 2018

Honda Beat 2018

₹300/day

₹300/day

110cc

110cc

ADD TO CART

ADD TO CART

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Honda Beat 2018

Honda Beat 2018

Honda Beat 2018

Honda Beat 2018

110cc

110cc

₹300/day

₹300/day

Includes:

Includes:

Other details:

Other details:

A Day Rent is simply for 24 hrs, We mean it.

A Day Rent is simply for 24 hrs, We mean it.

No Riding Limits. Odometer Won't Scare You Anymore.

No Riding Limits. Odometer Won't Scare You Anymore.

Secure payments. We use Razorpay. 🙌

Secure payments. We use Razorpay. 🙌

Not Happy With Service, Take Your Money Back.

Not Happy With Service, Take Your Money Back.

Any Issues, Call us at +91-9876543210

Any Issues, Call us at +91-9876543210

ADD TO CART

ADD TO CART

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Expanded Image View

Expanded Image View

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Add KYC Documents

Add KYC Documents

Add KYC

Add KYC

Name

Name

Date of birth

Date of birth

Gender

Gender

+91

+91

Phone Number

Phone Number

Upload Aadhar Card/ Driving Licence for verification

Upload Aadhar Card/ Driving Licence for verification

Select documents from Gallery

Select documents from Gallery

Use Camera

Use Camera

SAVE

SAVE

Add person

Add person

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Add person to vehicle

Add person to vehicle

NOTE:

NOTE:

Add person for Activa(x-6930)

Add person for Activa(x-6930)

Name

Name

Date of birth

Date of birth

Gender

Gender

+91

+91

Phone Number

Phone Number

Aadhar Card

Aadhar Card

Aadhar Card.pdf

Aadhar Card.pdf

SAVE

SAVE

Home

Home

My Bookings

My Bookings

Profile

Profile

4G

4G

08:34

08:34

Add KYC Documents

Add KYC Documents

Uploading your Aadhar/Driving Licence is for easy selection while booking the vehicle for rent.

Uploading your Aadhar/Driving Licence is for easy selection while booking the vehicle for rent.

NOTE: You will be required to show your aadhar card at the time of vehicle collection/delivery to our executive.

NOTE: You will be required to show your aadhar card at the time of vehicle collection/delivery to our executive.

Person 1

Person 1

Person 2

Person 2

Add person

Add person

Home

Home

My Bookings

My Bookings

Profile

Profile

Confirm Booking

Confirm Booking

Home

Home

My Bookings

My Bookings

Profile

Profile

Help

Help

Rewards

Rewards

Saved Payment Options

Saved Payment Options

Other Payment options

Other Payment options

Credits

Credits

Credit Card xxxxxxxxxxxx

Credit Card xxxxxxxxxxxx

Home

Home

My Bookings

My Bookings

Profile

Profile

THANK YOU!

THANK YOU!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In viverra enim in nunc molestie justo. Et aliquam, lorem augue viverra eu eleifend elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In viverra enim in nunc molestie justo. Et aliquam, lorem augue viverra eu eleifend elit.

How to Reach

How to Reach

MAPS

MAPS

Home

Home

My Bookings

My Bookings

Profile

Profile

Sign up

Sign up

FlyOnWheels

FlyOnWheels

Skip

Skip

Heading 1

Heading 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem vestibulum, at sed eu. Eget morbi pharetra non est, feugiat leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem vestibulum, at sed eu. Eget morbi pharetra non est, feugiat leo.

Skip

Skip

Heading 2

Heading 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem vestibulum, at sed eu. Eget morbi pharetra non est, feugiat leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem vestibulum, at sed eu. Eget morbi pharetra non est, feugiat leo.

Select Date and Time

Select Date and Time

Select Pick Up and Drop Off Location

Select Pick Up and Drop Off Location

June

June

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DATE

DATE

TIME

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Pick Up Location

Pick Up Location

Drop Off Location

Drop Off Location

Home

Home

My Bookings

My Bookings

Profile

Profile

Digital Wireframes

Digital Wireframes

The paper wireframing helped in creating my digital wireframes in no time.I used figma to make the digital prototypes.

The paper wireframing helped in creating my digital wireframes in no time.I used figma to make the digital prototypes.

Final Hi-Fiedlity Design

Final Hi-Fiedlity Design

Design Screens

Design Screens

Protoype

Protoype

Design Screens

Design Screens

Here are some of the final design screens, I am sharing with you.

Here are some of the final design screens, I am sharing with you.

Prototype

Prototype

I have made a video of the entire flow, which starts from onboarding to homescreen, choosing multiple scooties, adding people responsible for the scooties/bikes, checkout and then finally paying and being redirected to the upcoming bookings.

I have made a video of the entire flow, which starts from onboarding to homescreen, choosing multiple scooties, adding people responsible for the scooties/bikes, checkout and then finally paying and being redirected to the upcoming bookings.

Next Steps

Next Steps

  1. To recieve more feedback from the users, on how they feel about the flow. Are there any concerns still left to be accomodated?

  2. Include the referral flow in this version. Referral flow would serve as the viral loop that will help in giving the initial boost to FlyOnWheels

  1. To recieve more feedback from the users, on how they feel about the flow. Are there any concerns still left to be accomodated?

  2. Include the referral flow in this version. Referral flow would serve as the viral loop that will help in giving the initial boost to FlyOnWheels

Thank You

Thank You

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